“If the village perishes, India will perish too.” – Mahatma Gandhi
To make India’s growth story a truly inclusive one, it becomes imperative to help 833 million people residing in rural India, overcome their developmental challenges.
In the direction of a self-sustained village model, we embarked on a long-running rural development initiative in Kanpur Dehat starting in May 2017. Working in villages like Uriyara, Ramaipur, and Ghatampur of Bidhunoo Block, we reached out to the community through public sensitization, workshops on environment protection, legal awareness, financial and digital literacy, and combating superstitions, rumours and fake news.
Before beginning our project, we surveyed the villages to understand their needs, and based on their requirements, helped them link to government welfare schemes, and conducted donation drives from our end when required.
In 2018, we also launched a rural internship programme with the aim of establishing a dialogue between the youth of urban and rural India.